Because of omnipresence of online video ads the marketers using online advertising have to overestimate their own strategies in order to answer the question: Is it necessary to shoot some videos or I can use TV for placing on the Internet? What is the optimal duration of infomercial for translation on the network: 15 или 30 seconds? Will video commercials busily reproducible at the beginning harm to an advertised brand image? Is a contextual targeting really perspective (targeting method, applied for demonstration of ads only on those pages which thematic coincide with the thematic focus of ads)? » Подробнее: Effectiveness Of Video Advertising On The Internet.

According to experts, online video advertising will be one of the most popular forms of ads in the near future. This is facilitated by increasing the spread of broadband Internet access and cost reduction of tariffs. The main benefits of video advertising on the Internet are: effect of newness, interactivity and big target-ability.

The response in the online video ads is higher than in traditional banner advertising. Approximately 60% of users after watching video advertising undertake any consumer actions. » Подробнее: Perspectives Of Development Of Video Ads .

News sites are becoming much less resemble journals and rather more – television. CNN.com and espn.com allocate for the video the best place on the pages, often pushing users to watch the ad before reading. Even the Wall Street Journal has accentuated in its player and two newscasts live daily. » Подробнее: Бум в Интернете видео объявления.